Link to article by Dr. Peter J. Meyers: originally published on October 4, 2012.
Target Reader: SEO Professionals
Main Takeaways
- Ordinary blah, blah, blah won’t cut it anymore
- Big Content is a term for content that is useful, interactive, and breaks normal molds
- This kind of content is often based on unique contributions to the field, either in tools, or research, or both
- Big Content is another name for really well thought out, really useful, linkbait
Key Quote
People come back to big content, as my experience with the usability checklist illustrates. If you put enough effort and research into a piece and make it truly unique, it’s almost naturally “evergreen”, even long after publication. There’s a step even beyond evergreen, though – big content has a way of creating audience or at least being in the right place at the right time when that audience is ready for it.
Resource Gallery
| Resource | Notes |
| http://rcs.seerinteractive.com/money/ | Example of Big Content |
| http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/ | Example of Big Content |
| http://www.usereffect.com/topic/25-point-website-usability-checklist | Example of Big Content |
