by Ross Barefoot | Apr 5, 2018 | Musings
What is the The Mysterious Greenish Speckled Monkey Cobra anyway? Well, it’s simple. It’s a mythical beast that has been created for the sole purpose of demonstrating the ease with which you can rank your page for commercially worthless keyword targets....
by Ross Barefoot | Dec 5, 2014 | Google, SEO Tips
by bobbybernethy.
by Ross Barefoot | May 13, 2014 | Writing Content
Recently Blogpros.com put up an interesting infographic with the title “What Makes a Perfect Blog Post?” (see below). Now, I have no illusions that James Parsons, the creator of the blog post and a savvy blogger in his own right, really believes that there...
by Ross Barefoot | Apr 28, 2014 | Google, Internet Marketing, Musings, SEO, Writing Content
And Do You Really Want a Truly Natural Search World? Really? Before I begin ranting (I really don’t see how I can avoid at least a bit of ranting), let’s start with a fun exercise with search syntax. Ready? Here we go…. Paste the following snippet into your Google...
by Ross Barefoot | Jan 23, 2014 | Digital Marketing, Internet Marketing, SEO, Upcoming Workshops, Video
Real World SEO Essentials We maintain that for some folks the ultimate educational experience is one-on-one, which is why we’ve always had an emphasis on workshop-based SEO instruction. In a workshop setting students are immersed in the material and can...
by Ross Barefoot | Nov 18, 2013 | Google, Musings, SEO News
In case you weren’t aware, Google (Bing also) has not been exactly cooperative in the fight against child pornographers. Their do-no-evil policy apparently doesn’t apply to facilitating the development of perverts. Finally they’ve announced that they...
by Ross Barefoot | Nov 8, 2013 | Google, Internet Marketing, Musings, SEO, Social Media
The World of SEO is angry. The URL says it all: http://www.sitepronews.com/2013/10/28/google-death-evil/ A lot of people have shared the above link to a post by New Zealand SEO veteran Ben Kemp, who openly contemplates a “forced” retirement. Along with the...
by Ross Barefoot | Sep 29, 2013 | Google, Internet Marketing, Musings, Uncategorized
Is Google Anyone’s Trained Monkey? This is something of a companion post to the article I just published on the Horizon Web Marketing blog. The subject of that post was whether or not any SEO professional could legitimately offer a guarantee of a number 1...
by Ross Barefoot | Aug 23, 2013 | Google, Keyword Research, SEO
Planner? Tool? And what happened to Match Volume? Is the current state of Google Keyword Research confusing you? I’m noticing a fair amount of confusion among many of my students and clients who are casual Google Keyword Tool users about the latest shift in...
by Ross Barefoot | May 5, 2013 | Internet Marketing, Musings, SEO
Our marketing director Matt Rutherford recently started a discussion on LinkedIn titled Have you been scammed by an SEO Firm or Company? (click here to link through to the discussion on Linkedin) A lot of good comments were posted, and the whole discussion reminded me...