You Have to Check Out the New Google Data Highlighter
If you read any of Ross’s recent articles on structured data, you can’t miss what I’m about to show you. My guess is, if you’re not a complete geek, you were a bit intimidated by the idea of implementing structured data on your website. Heck, I...
Video: Local Search and Blended Results, How Your Business is Affected
This video is a non-technical explanation for business people learning to understand how Google’s Plus Local database is affecting search engine results pages and changing the visibility of businesses with traditional organic search listings. You can view the...
10 Steps to Online Success in 2013
Finding success online can look different from one business to the next, depending on the goals of that business. However, for any business the number one goal should be to “Add Value”. By adding value to their customers and prospects they’ll see the profits rolling...Facebook Privacy: How to Lock it Down (Part 2 of 2)
For part one of this post, an introduction to Facebook Privacy, click here. The most recent Facebook privacy news story has been about Mark Zuckerberg’s sister Randi, also the former marketing director at Facebook, and now a person who’s privacy has been...Facebook Privacy: A Contradiction in Terms? (Part 1 of 2)
It’s no secret that Facebook has pretty much always been a place where we need to be cautious about our personal privacy. However, with more recent upgrades to the website, along with technologies like geo-coding of smartphone photos, it has come pretty close to being...
Recapturing Link Juice Using Webmaster Tools and Majestic SEO
I can’t tell you how many times I’ve evaluated prospect clients websites and found a mass of wasted SEO GOLD in the form of incoming links landing in 404 pages. It’s just not all that common for your average webmaster to think in terms of Recapturing...EULA’s Are Making Liars of Us All
We’ve all seen those windows that pop up when you install a new piece of software, or sign up for a website or social networks. They are dreary, dialog boxes standing in our path, blocking our move forward. They are dense, immovable, and packed with legalese. To...The Hidden Secret to Success in SEO
Whether we like to admit it or not, there is a secret to success in the world of Search Engine Optimization, in any business realm in fact, but no one has the guts to talk about it. Perhaps it is a performance enhancer, but as Lance Armstrong can attest, if it comes...
Structured Data and SEO Part 3: Implementing Rich Snippets
In the first 2 parts of this series we reviewed the role of structured data and rich snippets in search results, but we didn’t get to the nitty gritty of implementation. This part of the article will give you a nudge in the direction of placing the necessary code in...Hands on SEO Training
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