The War Between Organic and Paid Search
The Click Through Rates for PPC Ads are increasing while organic results are receiving less and less of the attention from searchers. For those of you who thought nobody clicked on Google’s ads, this infographic is a fantastic illustration of Google’s war...Google Pagerank Update – August 2012
In case you all haven’t noticed yet, Google just updated their toolbar page rank. The update just happened yesterday August 2, 2012 as far as I’m aware of. Page rank is obviously a very misleading metric and can be a distraction from the important aspects...
Duplicate Content and The Fabled WWW Resolve Issue
.htaccess, 301 Redirects and the Subtleties of Syntax By now who doesn’t know that duplicate content is a bad thing for SEO? And although the universe of people who have heard of the famous “www resolve” issue is a smaller group, it’s still undoubtedly the vast...Google Releases Panda 3.9 Update
Google released an update to their Panda Algorithm just a few days ago (Here’s the official Tweet announcing the update) . According to Google this update will impact about 1% of sites which is pretty significant. Panda was developed to decrease the rankings of...Free Webinar: Managing Multiple Google Analytic Accounts with Ross Barefoot
Wednesday, August 22, 2012 1:30 PM – 2:30 PM EDT The data Google Analytics (GA) gives us is a pleasure, but dealing with multiple GA client accounts is a major pain. If you’ve struggled with understanding how best to set up and keep track of different GA...Social Signals Replacing Links?
There has been a lot of speculation as of late, regarding social signals (Links from social networking sites) and their authority with the search engines. We know now that Google does take social links into account, and many SEO’s have predicted that the future...
Local Search Optimization: Get Started with the Basics
The early 21st century has been marked by controversy, hand-wringing, celebration, and angst about globalization: the general process of countries and cultures mixing with, and crowding in on, each other. We have been told that the world is getting smaller due to...IPv6: The New Larger Internet
What is IPv6? Vint Cerf, Chief Internet Evangelist at Google explains.Facebook Promoted Posts
Facebook has just rolled out a new feature called promoted posts. Looks like they’re feeling the pressure to perform (Revenue Speaking) in the aftermath of their recent nightmare IPO. Promoted posts are exactly what they sound like. You post an update and simply...Hands on SEO Training
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