by Ross Barefoot | Feb 8, 2012 | SEO Tips
This one will be easy. Maybe that’s why so few people do it. I think it’s ironic that the stuff that we don’t do is the very easy stuff and the very hard stuff. The very hard stuff, yeah, I get that. Maybe I get the procrastination on the easy...
by Ross Barefoot | Feb 7, 2012 | SEO Tips
Repeat after me: “Feed Google’s Need for Speed” What do you do when you click on a link, your browser starts to load the page you want to see, and then, nothing happens. You wait. After a few seconds you see some text. Then an image or two. By...
by Ross Barefoot | Feb 6, 2012 | Writing Content
For all you SEO professionals who have to constantly crank out quality content, don’t you love Google’s image search? When I need to dress up an article, I just do an image search, pay a little visit to the site that has the image I want to use, right...
by Ross Barefoot | Feb 3, 2012 | SEO, SEO Tips
To all you SEO, SEM and SMO professionals: as an FYI, you’d better learn this PDQ: TLA. I even have a URL to help you FIO.* TLA is the most fun acronym of them all: Three Letter Acronym. And we, my friends, are awash in TLA’s, in case you haven’t...
by Ross Barefoot | Feb 2, 2012 | SEO Tips
As you work on your pages your visibility WILL improve and so will your business. But you need more than just top visibility on the SERP (Search Engine Results Page). You actually need people to visit your website (unless you’re some sort of a weirdo who only...
by Ross Barefoot | Feb 1, 2012 | Writing Content
Bear with me. I have an SEO point to make, but I’d like to wander a bit into my own little alternate universe of gripes and then bring it back around. Maybe the analogy will work, and maybe it won’t… Have you ever tried Google translate? Are you...
by Ross Barefoot | Jan 31, 2012 | Google
This SEO tip starts with a confession. You know all those clichès about men? I hate to admit how much they apply to me (please don’t tell my wife about this post). Like the fact that we don’t ask for directions, don’t read instructions,...
by Ross Barefoot | Jan 30, 2012 | SEO Tips
A Quick Recap on Links Before we get into this SEO How-to, let’s start with a bit of review. There are three basic types of links that affect your Search Engine performance: Inbound Links – Links from a website you don’t control (theoretically) to...
by Ross Barefoot | Jan 26, 2012 | Search Engine Academy, Upcoming Workshops
Search Engine Optimization is an industry with more than its fair share of myth and rumor. That’s understandable. We have an 800-pound-Googlerilla in the corner who has the power to make or break thousands — scratch that — millions of businesses overnight....