by Ross Barefoot | Apr 28, 2014 | Google, Internet Marketing, Musings, SEO, Writing Content
And Do You Really Want a Truly Natural Search World? Really? Before I begin ranting (I really don’t see how I can avoid at least a bit of ranting), let’s start with a fun exercise with search syntax. Ready? Here we go…. Paste the following snippet into your Google...
by Ross Barefoot | Jan 23, 2014 | Digital Marketing, Internet Marketing, SEO, Upcoming Workshops, Video
Real World SEO Essentials We maintain that for some folks the ultimate educational experience is one-on-one, which is why we’ve always had an emphasis on workshop-based SEO instruction. In a workshop setting students are immersed in the material and can...
by Ross Barefoot | Nov 8, 2013 | Google, Internet Marketing, Musings, SEO, Social Media
The World of SEO is angry. The URL says it all: http://www.sitepronews.com/2013/10/28/google-death-evil/ A lot of people have shared the above link to a post by New Zealand SEO veteran Ben Kemp, who openly contemplates a “forced” retirement. Along with the...
by Ross Barefoot | Sep 29, 2013 | Google, Internet Marketing, Musings, Uncategorized
Is Google Anyone’s Trained Monkey? This is something of a companion post to the article I just published on the Horizon Web Marketing blog. The subject of that post was whether or not any SEO professional could legitimately offer a guarantee of a number 1...
by Ross Barefoot | May 5, 2013 | Internet Marketing, Musings, SEO
Our marketing director Matt Rutherford recently started a discussion on LinkedIn titled Have you been scammed by an SEO Firm or Company? (click here to link through to the discussion on Linkedin) A lot of good comments were posted, and the whole discussion reminded me...
by Guest | Mar 25, 2013 | Digital Marketing, Internet Marketing, Local Search Optimization, SEO, SEO Tips, Social Media
Digital marketing can be a confusing and challenging environment for the small business owner. There are only 10 (and sometimes only 7) positions on the first page of Google and when you type in search terms relevant to your business, you might find that big brands...