by Ross Barefoot | Aug 23, 2013 | Google, Keyword Research, SEO
Planner? Tool? And what happened to Match Volume? Is the current state of Google Keyword Research confusing you? I’m noticing a fair amount of confusion among many of my students and clients who are casual Google Keyword Tool users about the latest shift in...
by Ross Barefoot | May 5, 2013 | Internet Marketing, Musings, SEO
Our marketing director Matt Rutherford recently started a discussion on LinkedIn titled Have you been scammed by an SEO Firm or Company? (click here to link through to the discussion on Linkedin) A lot of good comments were posted, and the whole discussion reminded me...
by Guest | Mar 25, 2013 | Digital Marketing, Internet Marketing, Local Search Optimization, SEO, SEO Tips, Social Media
Digital marketing can be a confusing and challenging environment for the small business owner. There are only 10 (and sometimes only 7) positions on the first page of Google and when you type in search terms relevant to your business, you might find that big brands...
by rockymountainsea | Jan 2, 2013 | SEO Tips, SEO Tools
I can’t tell you how many times I’ve evaluated prospect clients websites and found a mass of wasted SEO GOLD in the form of incoming links landing in 404 pages. It’s just not all that common for your average webmaster to think in terms of Recapturing...
by Ross Barefoot | Dec 28, 2012 | Musings, SEO
Whether we like to admit it or not, there is a secret to success in the world of Search Engine Optimization, in any business realm in fact, but no one has the guts to talk about it. Perhaps it is a performance enhancer, but as Lance Armstrong can attest, if it comes...
by Ross Barefoot | Dec 13, 2012 | SEO
In the first 2 parts of this series we reviewed the role of structured data and rich snippets in search results, but we didn’t get to the nitty gritty of implementation. This part of the article will give you a nudge in the direction of placing the necessary code in...