by Ross Barefoot | Jun 29, 2012 | Local Search Optimization
The early 21st century has been marked by controversy, hand-wringing, celebration, and angst about globalization: the general process of countries and cultures mixing with, and crowding in on, each other. We have been told that the world is getting smaller due to...
by Ross Barefoot | Feb 10, 2012 | SEO Tips
Find Duplicate Tags Using Google Webmaster Tools Sometimes this is easy, sometimes not so much. The first and foremost rule of SEO is to make sure each of your unique pages has a unique title tag. That’s because the first and foremost rule of Google (or at...
by Ross Barefoot | Feb 9, 2012 | SEO Tips
My wife Tina has a favorite phrase that came out of working with horses. “You get more on the give than you do on the take.” It’s a homespun way of saying that, beyond being the right thing to do, giving will serve you better than taking. SEO is...
by Ross Barefoot | Feb 8, 2012 | SEO Tips
This one will be easy. Maybe that’s why so few people do it. I think it’s ironic that the stuff that we don’t do is the very easy stuff and the very hard stuff. The very hard stuff, yeah, I get that. Maybe I get the procrastination on the easy...
by Ross Barefoot | Feb 7, 2012 | SEO Tips
Repeat after me: “Feed Google’s Need for Speed” What do you do when you click on a link, your browser starts to load the page you want to see, and then, nothing happens. You wait. After a few seconds you see some text. Then an image or two. By...